I have been waiting to bring you this wonderful vintage perfume poster and with fall definitely in the air here in the great Pacific Northwest I thought today was as good as any.
This is one of Bourjois' classic ads for their Evening in Paris perfume .
This is one of Bourjois' classic ads for their Evening in Paris perfume .
Click on image to download
I think this ad is stunning!
Bourjois is owned by the Wertheimer family, who also owns Chanel. Based in New York City, Bourjois wanted to concur the American perfume market and wanted a scent that the everyday woman would love and could afford. So in the late 1920's perfumer Ernest Beaux created a floral perfume in a cobalt blue bottle and they named it Evening in Paris. It was an instant success here in the US and was introduced in France as Soir de Paris. Evening in Paris was discontinued in 1969 and then a new version was released in 1991.
The cobalt blue bottles are very collectible today.
Enjoy!
